New Zealand New Zealand

New Zealand implemented pictorial health warnings in February 2008. Health warnings are required to cover 30% of the front and 90% of the back of all cigarette packages. All warnings are written in both English and Maori, the two official spoken languages of New Zealand. Two sets of 7 warnings are rotated every 12 months.

The New Zealand Parliament passed plain packaging legislation on September 8, 2016, and released final regulations in June 2017. Plain packaging regulations will come into force at the manufacturer level on March 14, 2018. Retailers will be given 12 weeks to transition to standardised (plain) packaging.

As of June 6, 2018, all tobacco products in New Zealand will be required to be sold in dark brown/green coloured packaging, with no company logos/imagery and the same font for all brands. The packages will have new, larger warnings that cover at least 75% of the front of the package, and 100% of the back.

Legislation and Regulations

New Zealand’s Legislation Library

Health Warning Reports, Publications & Presentations

New Zealand’s Health Warning Document Library

Plain Packaging Reports, Publications & Presentations

New Zealand’s Plain Packaging Document Library

Health Warnings

2018**

New health warning images coming soon!

2008 to 2018**

Set 1

NZ 2008 ETS baby - targets pregnant women_front
ETS – Baby
New Zealand
2008
NZ 2008 ETS baby - targets pregnant women, lived experience, SIDS
ETS – Baby
New Zealand
2008
NZ 2008 Health Effects eye - blindness_front
Health Effects – Eye
New Zealand
2008
NZ 2008 Health Effects eye - blindness, diseased organ
Health Effects – Eye
New Zealand
2008
NZ 2008 Health Effects death - toe tag, die younger_front
Health Effects – Death
New Zealand
2008
NZ 2008 Health Effects death - lived experience, toe tag, die younger
Health Effects – Death
New Zealand
2008
NZ 2008 Health Effects heart - diseased organ, clogged artery, gross_front
Health Effects – Heart
New Zealand
2008
NZ 2008 Health Effects heart - diseased organ, clogged artery, gross
Health Effects – Heart
New Zealand
2008
NZ 2008 Health Effects lung - lung cancer_front
Health Effects – Lung
New Zealand
2008
NZ 2008 Health Effects lung - diseased organ, lung cancer, gross
Health Effects – Lung
New Zealand
2008
NZ 2008 Health Effects mouth - mouth cancer_front
Health Effects – Mouth
New Zealand
2008
NZ 2008 Health Effects mouth - diseased organ, mouth & throat cancer, gross
Health Effects – Mouth
New Zealand
2008

Set 2

NZ 2008 Addiction - stained fingers, gross_front
Addiction
New Zealand
2008
NZ 2008 Addiction - stained fingers, gross
Addiction
New Zealand
2008
NZ 2008 ETS children - lived experience_front
ETS – Child
New Zealand
2008
NZ 2008 ETS children - lived experience
ETS – Child
New Zealand
2008
NZ 2008 Health Effects arteries - diseased organs, clogged arteries, gross_front
Health Effects – Arteries
New Zealand
2008
NZ 2008 Health Effects arteries - diseased organs, clogged arteries, gross
Health Effects – Arteries
New Zealand
2008
NZ 2008 Health Effects lung - lived experience, emphysema_front
Health Effects – Lung
New Zealand
2008
NZ 2008 Health Effects lung - lived experience, emphysema
Health Effects – Lung
New Zealand
2008
NZ 2008 Health Effects mouth - diseased organ, gross, bad breath_front
Health Effects – Mouth
New Zealand
2008
NZ 2008 Health Effects mouth - diseased organ, gross, bad breath
Health Effects – Mouth
New Zealand
2008
NZ 2008 Health Effects sex - impotence, clever_front
Health Effects – Sex
New Zealand
2008
NZ 2008 Health Effects sex - impotence, clever
Health Effects – Sex
New Zealand
2008
NZ 2008 Health Effects stroke - diseased organ, brain, stroke, gross_front
Health Effects – Stroke
New Zealand
2008
NZ 2008 Health Effects stroke - diseased organ, brain, stroke, gross
Health Effects – Stroke
New Zealand
2008

** The images contained in this gallery are subject to New Zealand’s copyright laws. Any duplication, reproduction, or use without the express consent of said party is prohibited. Countries should be contacted individually for usage of images.