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New Zealand

 
 Summary:

New Zealand implemented their current health warnings policy starting February 2008. Health warnings are required to cover 30% of the front and 90% of the back of all cigarette packages. Overall, 60% of the package space is appropriated to health warnings, which ranks as the most in the world, along with Australia. All warnings are written in both English and Maori, the two official spoken languages of New Zealand. Fourteen health warnings are rotated on cigarette packages.

Label Images

Click on the links below to access New Zealand's Health Warnings and Constituent Messages Galleries

New Zealand's Health Warnings Gallery

New Zealand's Constituent Messages Gallery

Health Warnings Documents

A review of evidence on the effectiveness of text and pictoral warnings for New Zealand is listed below.

 

Effectiveness of Different Health Warnings in Helping People Consider Their Smoking-Related Behaviour (Government Report)
New Zealand

2004

 

Marketing Inputs to Assist the Development of Health Warnings For Tobacco Packaging (Government Report)

New Zealand

2004

 

Optimising Smoking Health Warnings Stage 2 - Text, Graphics, Size and Colour Testing (Government Report)

New Zealand

2004

 

Review of the Smoke-free Environments Regulations 1999 (Government Report - Freemant)

New Zealand

2004

 

Pictorial Health Warnings a Review of Research Evidence (Government Report)

New Zealand

2006

 

New Graphic Warnings Encourage Registrations With the Quitline (Tob Control, Li and Grigg)

New Zealand

2009

 

Prohibitions on Misleading Information

A review of evidence on the prohibition of deceptive and misleading information on New Zealand's tobacco products is listed below.

The Effect of Plain Packages on the Perception of Cigarette Health Warnings (Society of Publ Hlth - Beede and Lawson)
New Zealand
1992

Colouring of cigarette packs in New Zealand, does it mislead customers (Government Report - Peace et al.)
New Zealand
2007

Other Documents

Below is a link to a government document titled "Review of the Smoke-free Environments Regulations 1999 Health Warnings on Tobacco Products"

Review of the Smoke-free Environments Regulations 1999 Health Warnings on Tobacco Products (2006)

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