A review of evidence on the effectiveness of text and pictorial health warnings from 1979-2005 are listed below:

Click Here to access health warnings documents from 2006-present.

1. Government Consultation and Reports

Creative Concept Testing for Health Warning Messages (HC Government Report)
Canada

2005

Impact of Cigarette Health Warning Messages (Government Report Summary)
Canada
2005

Beliefs and Attitudes (Chapter 7 from 2002 Health Canada YSS Report) (Chaiton et al)

Canada

2004

Marketing Inputs to Assist the Development of Health Warnings For Tobacco Packaging (Government Report)

New Zealand

2004

Review of the Smoke-free Environments Regulations 1999 (Government Report - Freemant)

New Zealand

2004

Cost-Benefit Analysis of Proposed New Health Warnings on Tobacco Products (Government report)
Australia
2003

Developmental Research for New Australian Health Warnings on Tobacco Products Stage 2 (Government Report)

Australia

2003

Evaluation of the Health Warnings and Explanatory Health Messages on Tobacco Products (Government Report - full report)
Australia
2000

Evaluation of the Health Warnings and Explanatory Health Messages on Tobacco Products (Government Report - summary)
Australia
2000

Proposed New Labelling Requirements for Tobacco Products (Government Consultation Report)
Canada

1999

Reaching Smokers with Lower Educational Attainment (Government Report - Millar)

Canada

1996

Labelling of Tobacco Products in the European Union (Government Report - EBASP)
European Union
1993

2. Research Papers

The Health Effects of Tobacco and Health Warning Messages on Cigarette Packages A Survey of Adults and Adult Smokers (Government report )
Canada
2005  

The Health Effects of Tobacco and Health Warning Messages on Cigarette Packages A Survey of Youth (Government Report)
Canada
2005  

The Health Effects of Tobacco and Health Warning Messages on Cigarette Packages Survey of Youth Wave 9 (Government Report)
Canada
2005

The Potential Effectiveness of Warning Labels on Cigarette Packages The Perceptions of Young Adult Canadians (Can J Publ Hlth - Koval et al)
Canada
2005

Targeting Smokers Via Tobacco Product Labelling Opportunities and Challenges For Pan European Health Promotion (Health Promotion International - Delvin et al.)

European Union

2005

The New EU Cigarette Health Warnings Benefit Smokers Who Want to Quit the Habit... (Eur Jour Publ Health - Willemsen)

Netherlands

2005

Targeting Smokers via Tobacco Product Labelling: Opportunities and Challenges for Pan European Health Promotion (Hlth Promotion Intl - Devlin et al.)

UK

2005

The Effect of Antismoking Advertisement Executional Characteristics on Youth Comprehension, Appraisal, Recall, and Engagement (J of Hlth Comm - Terry-McElrath et al.)

USA

2005

‘‘Avoid Health Warnings On All Tobacco Products For Just As Long As We Can’’: A History of Australian Tobacco Industry Efforts to Avoid, Delay and Dilute Health Warnings on Cigarettes (Tobacco Control - Chapman and Carter)
Australia
2004

Global Health Warnings on Tobacco Packaging Evidence from the Canadian Experiment (B.E. Journal of Economic Analysis & Policy - Gospodinov, Irvine)
Canada
2004  

Graphic Canadian Cigarette Warning Labels and Adverse Outcomes Evidence from Canadian Smokers (Am Jour of Publ Health - Hammond et al.)
Canada

2004  

The Impact of Cigarette Warning Labels and Smoke-free Bylaws on Smoking Cessation (Can Jour of Publ Health - Hammond et al.)
Canada 
2004 

Effectiveness of Different Health Warnings in Helping People Consider Their Smoking-Related Behaviour (Government Report)

New Zealand

2004

Optimising Smoking Health Warnings Stage 2 - Text, Graphics, Size and Colour Testing (Government Report)

New Zealand

2004  

Canada’s Tobacco Package Label or Warning System “Telling the Truth” about Tobacco Product Risks (WHO Report - Mahood)

Canada

2003 

Effectiveness of Health Warning Messages on Cigarette Packages in Informing Less-literate Smokers (Government Report)
Canada
2003  

Health Warning Messages on Smokeless Tobacco, Cigars and Pipe Products A Qualitative Study with Consumers (Government Report)
Canada
2003

Impact of the Graphic Canadian Warning Labels on Adult Smoking Behaviour (Tobacco Control - Hammond et al.)
Canada
2003

The Health Effects of Tobacco and Health Warning Messages on Cigarette Packages Survey of Adult and Adult Smokers Wave 7 (Government Report)
Canada
2003

The Health Effects of Tobacco and Health Warning Messages on Cigarette Packages Survey of Youth Wave 6 (Government Report)
Canada
2003

The Health Effects of Tobacco and Health Warning Messages on Cigarette Packages Survey of Youth Wave 7 (Government Report)
Canada
2003

Appraisal of Anti-smoking Advertising by Youth at Risk for Regular Smoking (Tob Control - Wakefield et al)
Australia, UK, and USA
2003

Developmental Research for New Australian Health Warnings on Tobacco Products Stage 1 (Government report)
Australia
2002

My Pack is Cuter Than Your Pack (Tobacco Control - Wakefield and Letcher)
Australia
2002

A Review of the Research on Tobacco Warning Labels, With Particular Emphasis on the New Canadian Warning Labels (Report - Fong)
Canada
2002

Enhancing the Effectiveness of Tobacco Package Warning Labels a Social Psychological Perspective (Tobacco Control - Strahan et al.)
Canada
2002  

The Health Effects of Tobacco and Health Warning Messages on Cigarette Packages Survey of Adult and Adult Smokers Wave 6 (Government Report)
Canada
2002

Impact of the New EU Health Warnings on the Dutch Quit Line (Tobacco Control editorial - Willemsen)

Netherlands

2002

Information Disclosure and Smoking Risk Perceptions (Eur Jour Publ Health - Portillo, Antonanzas)

Spain

2002

Utilization and Impact of Cigarette Pack Covers Illustrated With Antismoking Messages (Evaluation and the Health Professions - Christie, Etter)

Switzerland

2002

Review of Health Warnings on Tobacco Products in Australia (Government report)
Australia
2001

Evaluation of New Warnings on Cigarette Packages (Canadian Cancer Society Report)
Canada
2001

Responses to Tobacco Control Policies Among Youth (Tob Control - Crawford et al.)

USA

2001

Health Warning Messages on the Flip, Side and Inserts on Cigarette Packaging (Government Report)
Canada
2000

Testing New Health Warning Messages for Cigarette Packages A Summary of Three Phases of Focus Group Research (Government Report)
Canada
2000 

Do Cigarette Warnings Warn Understanding What It Will Take to Develop More Effective Warnings (Jour of Hlth Communication - Krugman et al.)

USA

1999

International Cigarette Labelling Policies (Tobacco Control - Aftab et al.)

USA

1999

Initial Impact of the New Australian Tobacco Health Warnings on Knowledge and Belief (Tob. Control - Borland, Hill)

Australia

1997

The Path to Australia's Tobacco Health (Addiction - Borland, Hill)
Australia
1997

Pack As Advertisement (Tob Control - Slade Editorial)

USA

1997

Perceived Believability Among Adolescents of Health Warning Labels on Cigarette Packs (Jour Appl Soc Psych - Cecil et al.)

USA

1996

Do Adolescents Attend to Warnings in Cigarette Advertising An Eye-Tracking Approach (Jour of Advertising Research - Krugman et al.)

USA

1994

Readability of Health Warnings on Alcohol and Tobacco Products (Am Jour Publ Health - Malouff et al.)

USA

1992

Health-Risk Warning Labels on Smokeless Tobacco Products Are They Effective (Addictive Behaviors - Brubaker, Mitby)

USA

1990

Recall and Eye Tracking Study of Adolescents Viewing Tobacco Advertisements (Jour Am Med Assoc - Fischer et al.)

USA

1989

Warnings on Cigarette Packages Are Ineffective (Jour Am Med Assoc - Richards Editorial)

USA

1989

New Cigarette-Packet Warnings Are They Getting Through (Medical Jour of Australia - Hill Editorial)

Australia

1988

Effectiveness of Cigarette Advertisements on Women (Jour Appl Psychology - Loken, Howard-Pitney)

USA

1988

Perceived Believability of Warning Label Information Presented in Cigarette Advertising (Jour of Advertising - Beltramini)

USA

1988

Smokers' Understandings of Cigarette Yield Labels (Medical Jour of Australia - Chapman et al.)

Australia

1986

Health Warnings (Health Educ Jour - Cragg, Ross, Dawson)

United Kingdom

1985

Government Health Warnings and the Boomerang Effect (Psychological Reports - Hyland et al.)

United Kingdom
1979

Effects of High and Low Fear-arousing Fommunications Upon Opinions Toward Smoking (J of Exp Soc Psych - Insko et al.)

USA

1965

Click Here to access health warnings documents from 2006-present