The United Kingdom implemented their current health warnings policy to place pictorial health warnings on cigarette packages by October 2008 in 2007, as a result of the European Commission labelling directive. Including the border, health warnings will be required to 43% of the front and 53% of the back of all cigarette packages. Overall, 48% of the pack space is appropriated to health warnings. The United Kingdom will rotate a set of 15 images. 

The United Kingdom also prohibits the terms "light" and "mild" from appearing on packages.

As well, the United Kingdom requires tar, nicotine, and carbon monoxide emission numbers to appear on the side of packages. These emission numbers are generated using the ISO machine smoking method.

For more on the United Kingdom's labelling practices, click here to access the United Kingdom's labelling page.  

Health Warnings on Packages: Oct. 2008**

United Kingdom

Oct.2008

Addiction - clever

United Kingdom

Oct.2008

Constituents - diseased organ, benzene, nitrosamines, formaldehyde, hydrogen cyanide

United Kingdom

Oct.2008

ETS baby - lived experience, baby, targets pregnant women

United Kingdom

Oct.2008

ETS children - lived experience, children 1

United Kingdom

Oct.2008

Health Effects arteries - lived experience, clogged arteries, heart attack, stroke, graphic

United Kingdom

Oct.2008

Health Effects death - diseased organ, gross

United Kingdom

Oct.2008

Health Effects death - lived experience, morgue, die younger

United Kingdom

Oct.2008

Health Effects lung - diseased organ, lung cancer, gross

United Kingdom

Oct.2008

Health Effects sex - impotence, clever

Uk

Oct.2008

Health Effects wrinkles - lived experience, wrinkles

United Kingdom

Oct.2008

Health Effects, sex -bio image, damage sperm and decrease fertility

United Kingdom

Oct.2008

Quitting - addiction, efficacy

United Kingdom

Oct.2008

Quitting - efficacy 1

United Kingdom

Oct.2008

Quitting - health benefits, coronary heart disease, plain warning

United Kingdom

Oct.2008

Quitting - statistics, efficacy