In April 2010, the Australian Government announced that all tobacco products sold in Australia would be required to be sold in plain packaging by 1 July 2012. In April 2011, the Australian Government released a proposal legislative bill for plain packaging, as well as a consultation paper. The Tobacco Plain Packaging Regulations 2011 were approved by the Executive Council on 7 December 2011, and set out requirements for retail packaging and appearance of cigarettes only. On 22 December 2011, the Australian Government released draft regulations incorporating the proposed plain packaging specifications for non-cigarette products. Australia is the only country to develop plain packaging regulations to date.

The UK government is considering plain packaging. On April 16, 2012, the Department of Health launched a 3 month consultation seeking feedback from any interested persons, businesses or organizations about the introduction of standardized tobacco packaging. The consultation documents are included below.