1. Research Papers

The Impact of Cigarette Package Design on Perceptions of Risk
Canada
2009

How Does Increasingly Plainer Cigarette Packaging Influence Adult Smokers' Perceptions About Brand Image? An Experimental Study (Tob Control - Wakefield, Germain, and Durkin)
Australia
2008

The Case For the Plain Packaging of Tobacco Products (Addiction - Freeman et al.)
Australia
2008

Plain Packaging Just Plain Stupid (Tobacco Journal International Report)
International
2008

Colouring of cigarette packs in New Zealand, does it mislead customers (Government Report - Peace et al.)
New Zealand
2007

Implications of the Federal Court Order Banning the Terms Light and Mild What Difference Could It Make (Tobac Control - Anderson et al.)
USA
2007

Investigating the Impact of New “Light” and “Mild” Related Messages on Cigarette Packages (Government Report)
Canada
2005
 
What Smokers Believe about Light and Ultralight Cigarettes (Preventive Medicine - Etter et al.)
Switzerland
2003

Light Mild Cigarettes Who Smokes Them Are They Being Misled (Can Jour Pub Health - Ashley et al.)
Canada
2001

Beliefs about Light and Ultra Light cigarettes and efforts to change those beliefs.. (Tob Control - Kozlowski and  Pillitteri)
USA
2001

Smokers' Beliefs About Light and Ultra Light Cigarettes (Tob Control - Shiffman et al.)
USA
2001

Test of Light cigarette Counter-advertising Using a Standard Test of Advertising Effectiveness (Tob Control - Shiffman et al.)
USA
2001

Measuring Smokers' Perceptions of the Health Risks From Smoking Light Cigarettes (Amer Jour of Public Health - Kozlowski et al.)
USA
2000

The Effect of Plain Packaging on Response to Health Warnings (Amer Jour of Publ Hlth - Goldberg et al.)
Canada
1999

The Case for Plain Packaging (Tob Control - Cunningham and Kyle)
Canada
1995

A Study on Youth Smoking - Plain Packaging, Health Warnings, Event Marketing and Price Reductions (Report - Rootman and Flay)
Canada and USA
1995

The Effect of Plain Packages on the Perception of Cigarette Health Warnings (Society of Publ Hlth - Beede and Lawson)
New Zealand
1992