Australia Australia

Australia first implemented pictorial health warnings on March 1, 2006. Health warnings were required to cover 30% of the front and 90% of the back of all cigarette packages. Two different sets of seven health warnings were rotated on cigarette packages every 12 months. In December 2012, two new sets of seven images were adopted. The new warnings are larger, and now cover 75% of the front surface of the pack and 90% of the back surface.

In November 2011, Australia became the first country in the world to pass plain packaging regulations. As of December 1, 2012, all tobacco products in Australia were required to be sold in dull, brown packages, with no company logos and the same font for all brands.

Australia prohibits the terms “light” and “mild” from appearing on packages. As well, Australia requires one descriptive message on emissions and constituents on the side of packages.

Legislation and Regulations

Australia’s Legislation Library

Health Warning Reports, Publications & Presentations

Australia’s Health Warning Document Library

Plain Packaging Reports, Publications & Presentations

Australia’s Plain Packaging Document Library

Tobacco Package Images

Australia’s Cigarette Package Gallery

Health Warnings

2012 to Present**

Australia 2012 ETS baby - targets pregnant women front
ETS – Baby
Australia
2012 (front)
Australia 2012 ETS baby - targets pregnant women back
ETS – Baby
Australia
2012 (back)
Australia 2012 ETS Child - targets parents front
ETS – Child
Australia
2012 (front)
Australia 2012 ETS Child - targets parents back
ETS – Child
Australia
2012 (back)
Australia 2012 Death - lived experience front
Health Effects – Death
Australia
2012 (front)
Australia 2012 Death - lived experience back
Health Effects – Death
Australia
2012 (back)
Australia 2012 Death- toe tag front
Health Effects – Death
Australia
2012 (front)
Australia 2012 Death- toe tag back
Health Effects – Death
Australia
2012 (back)
Australia 2012 Health Effects Eye - blindness front
Health Effects – Eye
Australia
2012 (front)
Australia 2012 Health Effects Eye - blindness back
Health Effects – Eye
Australia
2012 (back)
Australia 2012 Health Effects Heart - diseased organ front
Health Effects – Heart
Australia
2012 (front)
Australia 2012 Health Effects Heart - diseased organ back
Health Effects – Heart
Australia
2012 (back)
Australia 2012 Health Effects Lung - emphysema front
Health Effects – Lung
Australia
2012 (front)
Australia 2012 Health Effects Lung - emphysema back
Health Effects – Lung
Australia
2012 (back)
Australia 2012 Health Effects Mouth - diseased teeth front
Health Effects – Mouth
Australia
2012 (front)
Australia 2012 Health Effects Mouth - diseased teeth back
Health Effects – Mouth
Australia
2012 (back)
Australia 2012 Health Effects Mouth - tongue cancer, gross front
Health Effects – Mouth
Australia
2012 (front)
Australia 2012 Health Effects Other - kidney bladder cancer front
Health Effects – Mouth
Australia
2012 (back)
Australia 2012 Health Effects Other - kidney bladder cancer front
Health Effects – Other
Australia
2012 (front)
Australia 2012 Health Effects Other - kidney bladder cancer back
Health Effects – Other
Australia
2012 (back)
Australia 2012 Health Effects Other - throat cancer lived experience front
Health Effects – Other
Australia
2012 (front)
Australia 2012 Health Effects Other - throat cancer lived experience back
Health Effects – Other
Australia
2012 (back)
Australia 2012 Health Effects Stroke - lived experience front
Health Effects – Stroke
Australia
2012 (front)
Australia 2012 Health Effects Stroke - lived experience back
Health Effects – Stroke
Australia
2012 (back)
Australia 2012 Health Effects Vascular - gangrene gross front
Health Effects – Vascular System
Australia
2012 (front)
Australia 2012 Health Effects Vascular - gangrene gross back
Health Effects – Vascular System
Australia
2012 (back)
Australia 2012 Quitting - improve health front
Quitting
Australia
2012 (front)
Australia 2012 Quitting - improve health back
Quitting
Australia
2012 (back)

2006 to 2012**

Aussie 2006 Addiction PACK - stained fingers, gross
Addiction
Australia
2006
Aussie 2006 Constituents PACK - smoke, toxic package back
Chemicals
Australia
2006
Aussie 2006 Constituents PACK - smoke, toxic
Chemicals
Australia
2006
Aussie 2006 ETS baby PACK - lived experience, baby, targets pregant women
ETS – Baby
Australia
2006
Aussie 2006 ETS children PACK - lived experience, children, targets parents package back
ETS – Child
Australia
2006
Aussie 2006 ETS children PACK - lived experience, children, targets parents
ETS – Child
Australia
2006
Aussie 2006 Health Effects death PACK - statistics graph
Health Effects – Death
Australia
2006
Aussie 2006 Health Effects eye PACK - diseased organ, blindness
Health Effects – Eye
Australia
2006
Aussie 2006 Health Effects heart PACK - lived experience, heart disease,front
Health Effects – Heart
Australia
2006
Aussie 2006 Health Effects heart PACK - lived experience, heart disease
Health Effects – Heart
Australia
2006
Aussie 2006 Health Effects lung PACK - diseased organ, lung cancer, gross
Health Effects – Lung
Australia
2006
Aussie 2006 Health Effects lung PACK - diseased organs, lung, emphysema, gross
Health Effects – Lung
Australia
2006
Aussie 2006 Health Effects mouth PACK - diseased organ, mouth & throat cancer, gross package back
Health Effects – Mouth
Australia
2006
Aussie 2006 Health Effects mouth PACK - diseased organ, mouth & throat cancer, gross
Health Effects – Mouth
Australia
2006
Aussie 2006 Health Effects stroke PACK - diseased organ, brain, stroke, gross
Health Effects – Stroke
Australia
2006
Aussie 2006 Quitting PACK - lived experience, general health benefits
Quitting
Australia
2006

Others used in Testing and Development**

Aussie 2001 ETS general - harms other, warning symbol
ETS – General
Australia
2001
Aussie 2001 Health Effects eye - diseased organ, blindness
Health Effects – Eye
Australia
2001
Aussie 2001 Health Effects lung - diseased organ, lungs & tar, gross
Health Effects – Lung
Australia
2001
Aussie 2001 Health Effects stroke - diseased organ, brain, stroke, gross
Health Effects – Stroke
Australia
2001
Aussie 2002  Addiction - plain warning
Addiction
Australia
2002
Aussie 2002  ETS baby - lived experience, baby, targets parents & pregnant women
ETS – Baby
Australia
2002
Aussie 2002  ETS children - lived experience, children, targets parents
ETS – Child
Australia
2002
Aussie 2002  Health Effects death - leading cause of death, plain warning
Health Effects – Death
Australia
2002
Aussie 2002  Health Effects death - lived experience
Health Effects – Death
Australia
2002
Aussie 2002  Health Effects death - plain warning
Health Effects – Death
Australia
2002
Aussie 2002  Health Effects death - statistics & graph
Health Effects – Death
Australia
2002
Aussie 2002 Addiction - hand in pile of burning cigarettes
Addiction
Australia
2002
Aussie 2002 Addiction - pile of burning cigarettes
Addiction
Australia
2002
Aussie 2002 Constituent Label
Chemicals
Australia
2002
Aussie 2002 Constituents - hydrogen cyanide
Chemicals
Australia
2002
Aussie 2002 Constituents - smoke, poisonous, plain warning
Chemicals
Australia
2002
Aussie 2002 Constituents - smoke, toxic
Chemicals
Australia
2002
Aussie 2002 ETS baby - lived experience, baby, targets pregnant women
ETS – Baby
Australia
2002
Aussie 2002 ETS baby - lived experience, targets pregnant women
ETS – Baby
Australia
2002
Aussie 2002 ETS baby - smoking harms unborn babies, plain warning
ETS – Baby
Australia
2002
Aussie 2002 ETS children - protect children, targets parents, plain warning
ETS – Child
Australia
2002
Aussie 2002 Health Effects death - statistics & graph
Health Effects – Death
Australia
2002
Aussie 2002 Health Effects eye - blindness, plain warning
Health Effects – Eye
Australia
2002
Aussie 2002 Health Effects eye - diseased organ, blindness, gross
Health Effects – Eye
Australia
2002
Aussie 2002 Health Effects eye - diseased organ, eye disease 1, gross
Health Effects – Eye
Australia
2002
Aussie 2002 Health Effects eye - diseased organ, eye disease 2, gross
Health Effects – Eye
Australia
2002
Aussie 2002 Health Effects eye - diseased organ, eye disease 3
Health Effects – Eye
Australia
2002
Aussie 2002 Health Effects eye - lived experience, blindness, targets parents
Health Effects – Eye
Australia
2002
Aussie 2002 Health Effects heart - diseased organ, heart disease, gross
Health Effects – Heart
Australia
2002
Aussie 2002 Health Effects heart - heart attack plain warning
Health Effects – Heart
Australia
2002
Aussie 2002 Health Effects heart - lived experience, heart attack
Health Effects – Heart
Australia
2002
Aussie 2002 Health Effects lung - diseased organ, emphysema, gross
Health Effects – Lung
Australia
2002
Aussie 2002 Health Effects lung - diseased organ, lung cancer, gross package front
Health Effects – Lung
Australia
2002
Aussie 2002 Health Effects lung - diseased organ, lung cancer, gross
Health Effects – Lung
Australia
2002
Aussie 2002 Health Effects lung - emphysema, plain warning
Health Effects – Lung
Australia
2002
Aussie 2002 Health Effects lung - lived experience, emphysema
Health Effects – Lung
Australia
2002
Aussie 2002 Health Effects lung - lived experience, lung cancer
Health Effects – Lung
Australia
2002
Aussie 2002 Health Effects lung - lived experience, lung diseases
Health Effects – Lung
Australia
2002
Aussie 2002 Health Effects lung - lung cancer, plain warning
Health Effects – Lung
Australia
2002
Aussie 2002 Health Effects mouth - diseased organ, mouth & gum disease, gross
Health Effects – Mouth
Australia
2002
Aussie 2002 Health Effects mouth - diseased organ, mouth and throat cancer, gross
Health Effects – Mouth
Australia
2002
Aussie 2002 Health Effects mouth - diseased organs, mouth & throat cancer, gross
Health Effects – Mouth
Australia
2002
Aussie 2002 Health Effects mouth - mouth & throat cancer, plain warning
Health Effects – Mouth
Australia
2002
Aussie 2002 Health Effects other - diseased organ, stomach cancer, gross
Health Effects – Other
Australia
2002
Aussie 2002 Health Effects other - lived experience, blood clots
Health Effects – Other
Australia
2002
Aussie 2002 Health Effects other - meningococcal disease, plain warning
Health Effects – Other
Australia
2002
Aussie 2002 Health Effects other - other cancers, clever
Health Effects – Other
Australia
2002
Aussie 2002 Health Effects sex - impotence & fertility, clever
Health Effects – Sex
Australia
2002
Aussie 2002 Health Effects sex - lived experience, impotence
Health Effects – Sex
Australia
2002
Aussie 2002 Health Effects stroke - diseased organ, brain & stroke, gross
Health Effects – Stroke
Australia
2002
Aussie 2002 Health Effects stroke - diseased organ, brain, stroke, gross
Health Effects – Stroke
Australia
2002
Aussie 2002 Health Effects stroke - plain warning
Health Effects – Stroke
Australia
2002
Aussie 2002 Quitting - general health benefits, plain warning
Quitting
Australia
2002
Aussie 2002 Quitting - lived experience, general health benefits
Quitting
Australia
2002

**The images contained in this gallery are subject to Commonwealth copyright laws. Any duplication, reproduction, or use without the express consent of said party is prohibited. Countries should be contacted individually for usage of images.