Australia first implemented pictorial health warnings in March 1, 2006. Health warnings were required to cover 30% of the front and 90% of the back of all cigarette packages. Overall, 60% of the package space was appropriated to health warnings. Two different sets of seven health warnings were rotated on cigarette packages every 12 months. Two new sets of seven images were adopted in December 2012, with each set of warnings rotated annually. The new warnings are larger, and now cover 75% of the front surface of the pack and 90% of the back surface. In November 2011, Australia became the first country in the world to pass plain packaging regulations. As of December 1, 2012, all tobacco products in Australia were required to be sold in dull, brown packages, with no company logos and the same font for all brands. Australia prohibits the terms “light” and “mild” from appearing on packages. As well, Australia requires one descriptive message on emissions and constituents on the side of packages.
Legislation and Regulations
Australia’s Legislation Library
Health Warning Reports, Publications & Presentations
Australia’s Health Warning Document Library
Plain Packaging Reports, Publications & Presentations
Australia’s Plain Packaging Document Library
Tobacco Package Images
Australia’s Cigarette Package Gallery
2012 to Present**
Note: Section under construction
Draft Warnings for 2012**
2006 to 2012**
Others used in Testing and Development**
**The images contained in this gallery are subject to Commonwealth copyright laws. Any duplication, reproduction, or use without the express consent of said party is prohibited. Countries should be contacted individually for usage of images.