Canada Canada

Canada became the first country to implement picture-based health warnings on cigarette packages when they initiated the use of warnings in June 2001. Between 2001-2012, a set of 16 health warnings were rotated on packages. The cigarette packages were required to have a health warning cover 50% of the front and 50% of the back of the package (one side in English and the other side in French, the two official Canadian languages).  In addition to health warnings on the outside of packages, 1 of 16 rotated messages were required to appear on the inside of each cigarette package, either on the slide or on an insert.

Canada also required tar, nicotine, carbon monoxide, formaldehyde, hydrogen cyanide and benzene emission numbers to appear on the side of packages. Two numbers appeared from each emission: one from the ISO and one from the Health Canada machine smoking method.

In September 2011, Health Canada released a full set of 16 new exterior warnings, 8 interior messages, and 4 toxic emission messages for the side panel (shown below). The new health warning messages are required to cover 75% of the front and back of cigarette and little cigar packages.  As of March 21, 2012, manufacturers and importers of cigarettes and/or cigars were prohibited from distributing products that did not display the new health warnings. Retailers are given 3 months to transition from the existing packages to those displaying the new messages. Effective June 19, 2012, retailers will only be allowed to sell packages displaying the new health warnings.

Canada prohibits the terms “light” and “mild” from appearing on packages.

Legislation and Regulations

Canada’s Legislation Library

Health Warning Reports, Publications & Presentations

Canada’s Health Warning Document Library

Plain Packaging Reports, Publications & Presentations

Canada’s Plain Packaging Document Library

Tobacco Package Images

Canada’s Cigarette Package Gallery

Health Warnings

March 2012 to Present – Cigarette Packages**

Canada 2012 Addiction - lived experience, dying - eng
Addiction
Canada
2012 front
Canada 2012 Addiction - lived experience, dying - fr
Addiction
Canada
2012 back
Canada 2012 Addiction - lived experience, targets parents - eng
Addiction
Canada
2012 front
Canada 2012 Addiction - lived experience, targets parents - fr
Addiction
Canada
2012 back
Canada 2012  ETS baby - targets parents, SIDS -cigars eng
ETS – Baby
Canada
2012
Canada 2012  ETS baby - targets parents, SIDS -cigars fr
ETS – Baby
Canada
2012
Canada 2012 ETS baby - targets pregnant women - cigars eng
ETS – Baby
Canada
2012
Canada 2012 ETS baby - targets pregnant women - cigars fr
ETS – Baby
Canada
2012
Canada 2012 ETS children - lived experience, asthma - cigars eng
ETS – Child
Canada
2012
Canada 2012 ETS children - lived experience, asthma - cigars fr
ETS – Child
Canada
2012
Canada 2012 ETS children - lived experience, children - cigars eng
ETS – Child
Canada
2012
Canada 2012 ETS children - lived experience, children - cigars fr
ETS – Child
Canada
2012

March 2012 to Present - Exterior Packaging of Little Cigars**

Canada 2012  Addiction - lived experience, occassional smoking - cigars eng
Addiction
Canada
2012
Canada 2012  Addiction - lived experience, occassional smoking - cigars fr
Addiction
Canada
2012
Canada 2012 Addiction - lived experience, targets parents - cigars eng
Addiction
Canada
2012
Canada 2012 Addiction - lived experience, targets parents - cigars fr
Addiction
Canada
2012
Canada 2012  ETS baby - targets parents, SIDS -eng
ETS – Baby
Canada
2012
Canada 2012  ETS baby - targets parents, SIDS -fr
ETS – Baby
Canada
2012
Canada 2012 ETS baby - targets pregnant women -eng
ETS – Baby
Canada
2012
Canada 2012 ETS baby - targets pregnant women - fr
ETS – Baby
Canada
2012
Canada 2012 ETS children - lived experience, asthma - eng
ETS – Child
Canada
2012
Canada 2012 ETS children - lived experience, asthma - fr
ETS – Child
Canada
2012
Canada 2012 ETS children - lived experience, children - eng
ETS – Child
Canada
2012
Canada 2012 ETS children - lived experience, children - fr
ETS – Child
Canada
2012

March 2012 to Present – Interior Messages**

Quitting - interior message, benefits - eng
Quitting
Canada
2012
Quitting - interior message, benefits - fr
Quitting
Canada
2012
Quitting - interior message, cough - eng
Quitting
Canada
2012
Quitting - interior message, cough - fr
Quitting
Canada
2012
Quitting - interior message, cravings - eng
Quitting
Canada
2012
Quitting - interior message, cravings - fr
Quitting
Canada
2012
Quitting - interior message, guilt - eng
Quitting
Canada
2012
Quitting - interior message, guilt - fr
Quitting
Canada
2012
Quitting - interior message, keep trying - eng
Quitting
Canada
2012
Quitting - interior message, keep trying - fr
Quitting
Canada
2012
Quitting - interior message, never too late - eng
Quitting
Canada
2012
Quitting - interior message, never too late - fr
Quitting
Canada
2012
Quitting - interior message, pregnancy - eng
Quitting
Canada
2012
Quitting - interior message, pregnancy - fr
Quitting
Canada
2012
Quitting - interior message, quitline - eng
Quitting
Canada
2012
Quitting - interior message, quitline - fr
Quitting
Canada
2012

March 2012 to Present – Toxic Emission Statements (Side Panel)**

2001 to 2012**

Can 2000 Addiction - toxic chemicals, pile of burning cigarettes
Addiction
Canada
2001-2012
Can 2000 Addiction - targets parents, children copying parents
Addiction
Canada
2001-2012
Can 2000 Constituents - hydrogen cyanide
Chemicals
Canada
2001-2012
Can 2000 ETS baby - targets pregnant women, baby
ETS – Baby
Canada
2001-2012
Can 2000 ETS baby - targets pregnant women
ETS – Baby
Canada
2001-2012
Can 2000 ETS children - targets parents
ETS – Child
Canada
2001-2012
Can 2000 ETS general - second hand smoke
ETS – General
Canada
2001-2012
Can 2000 Health Effects arteries - diseased organ, clogged arteries, gross
Health Effects – Arteries
Canada
2001-2012
Can 2000 Health effects death - statistics & graph
Health Effects – Death
Canada
2001-2012
Can 2000 Health Effects lung - lived experience, emphysema
Health Effects – Lung
Canada
2001-2012
Can 2000 Health Effects lung - lung cancer, diseased organ
Health Effects – Lung
Canada
2001-2012
Can 2000 Health Effects lung - lung cancer, lived experience
Health Effects – Lung
Canada
2001-2012
Can 2000 Health Effects mouth - mouth diseased, gross
Health Effects – Mouth
Canada
2001-2012
Can 2000 Health Effects sex - impotence, clever
Health Effects – Sex
Canada
2001-2012
Can 2000 Health Effects stroke - diseased organ, brain, stroke, gross
Health Effects – Stroke
Canada
2001-2012

Other Warnings used in Testing and Development**

Can 2006 Constituents - benzene
Chemicals
Canada
2006
Can 2006 Constituents - carbon monoxide
Chemicals
Canada
2006
Can 2006 Constituents - formaldehyde, cancer, internal image
Chemicals
Canada
2006
Can 2006 Constituents - hydrogen cyanide, lived experience, abnormal gland
Chemicals
Canada
2006
Can 2006 Constituents - lead
Chemicals
Canada
2006
Can 2006 ETS baby - targets pregnant women
ETS – Baby
Canada
2006
Can 2006 ETS children - family, picture in ahstray
ETS – Child
Canada
2006
Can 2006 ETS children - lived experience, targets parents
ETS – Child
Canada
2006
Can 2006 ETS children - targets parents, second hand smoke 2
ETS – Child
Canada
2006
Can 2006 ETS children - targets parents, second hand smoke
ETS – Child
Canada
2006
Can 2006 ETS children - targets parents
ETS – Child
Canada
2006
Can 2006 ETS general - lived experience, second hand smoke
ETS – General
Canada
2006
Can 2006 Addiction - cigarette addiction uncontrollable
Addiction
Canada
2006
Can 2006 Addiction - cigs as jail bars, clever
Addiction
Canada
2006
Can 2006 Addiction - death, cig on hook, clever
Addiction
Canada
2006
Can 2006 Addiction - death, gravestone, clever
Addiction
Canada
2006
Can 2006 Addiction - lived experience
Addiction
Canada
2006
Can 2006 Addiction - promoting healthy living
Addiction
Canada
2006
Can 2006 Addiction - quitting, lived experience
Addiction
Canada
2006
Can 2006 Addiction - teens hooked on cigs, clever
Addiction
Canada
2006
Can 2006 Constituents - acetone, lived experience
Chemicals
Canada
2006
Can 2006 Constituents - arsenic, rat poison
Chemicals
Canada
2006
Can 2006 Constituents - arsenic
Chemicals
Canada
2006
Can 2006 Constituents - nitrosamines
Chemicals
Canada
2006
Can 2006 Constituents - toxic chemicals, clever
Chemicals
Canada
2006
Can 2006 ETS baby - SIDS, targets parents
ETS – Baby
Canada
2006
Can 2006 ETS baby - lived experience, baby, targets pregnant women
ETS – Baby
Canada
2006
Can 2006 ETS baby - targets pregnant women, lived experience, low birth weight
ETS – Baby
Canada
2006
Can 2006 ETS baby - targets pregnant women, lived experience
ETS – Baby
Canada
2006
Can 2006 ETS baby - targets pregnant women, low birth weight, lived experience
ETS – Baby
Canada
2006
can 2006 Constituents - nicotine
Chemicals
Canada
2006
Can 2006 Quitting - efficacy, diseased organs, lung, gross
Quitting
Canada
2006
Can 2006 Quitting - efficacy, elderly
Quitting
Canada
2006
Can 2006 Quitting - efficacy, healthy living
Quitting
Canada
2006
Can 2006 Qutting - efficacy, young black man
Quitting
Canada
2006
Can 2006 Quitting - death
Quitting
Canada
2006
Can 2006 Quitting - efficacy, crushing pack of cigarettes
Quitting
Canada
2006
Can 2006 Quitting - HC efficacy, crushing pack of cigarettes
Quitting
Canada
2006
Can 2006 ETS baby - targets pregnant women, parents
ETS – Baby
Canada
2006 testing only

** The images contained in this gallery are subject to Canadian copyright laws. Any duplication, reproduction, or use without the express consent of said party is prohibited. Countries should be contacted individually for usage of images.