United Kingdom United Kingdom

The United Kingdom approved regulations requiring pictorial health warnings on tobacco packages in 2007. Beginning October 2008, new tobacco product stock was required to display pictorial warnings. Manufacturers had one year to ensure all cigarette packs carried the warnings, and two years to ensure all other tobacco products carried the warnings.

Health warnings were required to cover 43% of the front and 53% of the back of all cigarette packages (48% overall).  A set of 15 images were rotated on packs. Tar, nicotine, and carbon monoxide emission numbers were required on the side of packages. The terms “light” and “mild” are prohibited from appearing on packages.

New tobacco packaging regulations based on the EU’s Tobacco Product Directive (TPD) came into force on May 20, 2016, and require new warnings that cover the top 65% of the front and back of the package. The warnings consist of a photo, text and smoking cessation information. Three different sets of 14 warnings will be rotated annually. A descriptive statement about emissions is required on the side panel. Information about tar, nicotine or carbon monoxide content is prohibited.

Plain packaging regulations were approved on March 16, 2015, and came into force at the manufacturer level on May 20, 2016. Retailers were given 1 year (until May 21, 2017) to transition to the new TPD and standardized (plain) packaging. The regulations apply to England, Wales, Northern Ireland and Scotland.

Legislation and Regulations

United Kingdom’s Legislation Library

Health Warning Reports, Publications & Presentations

United Kingdom’s Health Warning Document Library

Plain Packaging Reports, Publications & Presentations

United Kingdom’s Plain Packaging Document Library

Health Warnings

October 2008 to May 2016**

UK 2008 Addiction - clever
Addiction
United Kingdom
2008
UK 2008 Consituents - diseased organ, benzene, nitrosamines, formaldehyde, hydrogen cyanide
Chemicals
United Kingdom
2008
UK 2008 ETS baby - lived experience, baby, targets pregnant women
ETS – Baby
United Kingdom
2008
UK 2008 ETS children - lived experience, children 1
ETS – Child
United Kingdom
2008
UK 2008 Health Effects arteries - lived experience, clogged arteries, heart attack, stroke, graphic
Health Effects – Arteries
United Kingdom
2008
UK 2008 Health Effects death - diseased organ, gross
Health Effects – Death
United Kingdom
2008
UK 2008 Health Effects death - lived experience, morgue, die younger
Health Effects – Death
United Kingdom
2008
UK 2008 Health Effects lung - diseased organ, lung cancer, gross
Health Effects – Lung
United Kingdom
2008
UK 2008 Health Effects sex - impotence, clever
Health Effects – Sex
United Kingdom
2008
UK 2008 Health Effects, sex -bio image, damage sperm and decrease fertility
Health Effects – Sex
United Kingdom
2008
UK 2008 Health Effects wrinkles - lived experience, wrinkles
Health Effects – Wrinkles
United Kingdom
2008
UK 2008 Quitting - efficacy 1
Quitting
United Kingdom
2008
UK 2008 Quitting - health benefits, coronary heart disease, plain warning
Quitting
United Kingdom
2008
UK 2008 Quitting - statistics, efficacy
Quitting
United Kingdom
2008
UK 2008 Quitting - addiction, efficacy
Quitting
United Kingdom
2008

** The images contained in this gallery are subject to UK copyright laws. Any duplication, reproduction, or use without the express consent of said party is prohibited. Countries should be contacted individually for usage of images.